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Today’s SEO tip is something that you can do on your website to help gain your visitors’ trust, which in turn helps to capture more sales and leads. What is the tip? Include a picture of yourself and/or your team on your website. This helps your visitors put a face with the name and it lets them know that there is a real living and breathing human behind your website.

If you would like an example you can take a look at my poor attempt at a picture on the main page of my Kansas City SEO site and on several pages of my child insurance site. It is probably time to update the picture, but at least you can see what I mean. It doesn’t have to be too much, but your visitors will appreciate your efforts. It may even give them a little something to laugh about and that is not all bad.