Here is a snippet from a Yahoo article regarding Google’s selection as the search engine for Myspace. This puts two powerful web companies together in a partnership that is worthy of notice for you search engine optimizers out there.

“NEW YORK (Reuters) – News Corp.’s (NYSE:NWS – news) Fox Interactive Media on Monday said it selected Google Inc. (Nasdaq:GOOG – news) as MySpace.com’s search system in a multiyear search and advertising deal that also covers some of Fox’s other properties.” Full Google and Myspace Article.

I know that you would not be reading this blog if you were not interested in SEO techniques. Well I have a tried and true technique to go over quickly today. I also want to announce the release of a new website. So buckle up and enjoy the ride.

Without further ado, the technique in question is generating back links to your website. Incoming links to your website are an important piece to the ranking equation on all of the major search engines today. This means that it is important for you to have a sufficient number of quality links to your website in order to rank well in the search engines.

So how do you generate incoming links? There are several ways of going about this. One of the more common techniques is to run a search on Google for one of the keyword phrases you are targeting for your website. Then you see who is listed in the top of the SERPs (results) for the search. Then you take that site, or sites, and run another search in Google to see who is linking to them. Then you take this latest list of sites and contact them individually to see if they will add a link to your site like they are doing for your competitor. Many of the webmasters are happy to oblige your request if you are willing to give them a reciprocal link on your own site. This brings me to my new site announcement.

I have just launched a simple link directory for MySpace Layouts and things. It is free to add your site to the directory as long as there is a reciprocal link back to my directory site. Take some time to check it out and pass it along to anyone you know who may be interested. Thanks for reading and have a good weekend.