Domain name registration is an important step in the web development process. You must have a domain name so that you have somewhere to publish your website. You also want a domain name that is memorable and catchy so that it will stand out in the Internet crowd. I recommend you take a sufficient amount of time in coming up with the right domain name. That can be a significant determining factor in the success of your website.
From a search engine optimization perspective, your domain name should be as close to your targeted keyword(s) as possible. For example, KansasCitySEO.com is targeted for the keywords “Kansas City” and “SEO”. As I am sure you are aware, the intent of this site is to expose the Kansas City area to search engine optimization.
What is the focus of your site? Try to be as specific as possible. A site that does too many things does not mean too much to too many people. I have a website of my own to use as an example of this. InfoBriefs.com is very difficult to define. It contains so many articles on so many subjects that it is very difficult to nail down to one keyword or one keyword phrase. As a result, one of the keyword phrases I target in my search engine optimization efforts is “Informative Articles”. Again, try to be specific and narrow your site’s focus as much as possible. Then choose a name with that specifc keyword in it.
If you are interested in more specific details on the domain name registration process, then please check out my article on this topic.
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Written: Mar 8, 20065 Responses to “Domain Name Registration”
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October 5th, 2006 at 11:32 am
Domain names are more important for SEO than ever today (October 05, 2006). The reason is that search engines have had to discount more and more on-page factors due to webmasters and their SEO efforts to get top ranking.
With less factors to rank webpages with, search engines are looking for other things to base a website rank in their search results. In-bound links were what made Google what it is today, but even they are discounted now due to webmasters linking to everything they can find to increase their PageRank. But that is another story.
Domain names are the one on-page factor that is hard to cheat on. After all, how many top level domains can a site have?
MSN understands this and ranks a website with a keyword phrase within the domain name well ahead of other sites. For example, I registered a domain name (american-pitbulls.us) for a pitbull site and setup a blog about six months ago. Three months later I did a search on MSN for ‘american pitbulls’ and my blog came up #1! (Page 1 of 70,571 results)
Keep these factors in mind… The site had:
No PageRank
A new domain name, 3 months old then
No links
No SEO - a WordPress Blog
The blog is still at #1 on MSN today ahead of all 70k sites. Feel free to check yourself, AdSense…
http://search.msn.com/results.aspx?q=american+pitbulls&FORM=MSNH
The full url is http://american-pitbulls.us/wp
I’m getting traffic from Google as well now. Anyway, you can see how important the domain name is in ranking well in MSN. Even at third in the search engine wars, MSN can push out a lot of traffic.
Robert McCulloch
http://attorney-blogs.info/
November 7th, 2006 at 4:42 pm
Good observation, your ideas are right on….
January 5th, 2007 at 3:33 am
Like what you have to say. Your blog makes good since to me….
April 9th, 2007 at 4:18 pm
Hi, liked the article. regards.
April 10th, 2007 at 7:42 am
Hi, liked the article. regards.