I wrote an article about Google AdWords optimization yesterday and you are welcome to read it for more info. In the interest of giving you the information you are looking for as quickly as possible, I will just include the bulleted list of optimization tips in this post.
AdWords Optimization Tips
- Put your targeted keywords in the title. These will be bolded in your ad when a search is done on your particular key word.
- Capitalize the first letter of every word. Your Headline Should Look Like This!
- Capitalize the first letter of your website. For example www.ChildInsure.com. It helps your URL stand out.
- If you need more space for your URL, then drop the “www.â€. For example, KansasCitySEO.com.
- State the benefits of your offer. Why would I want to click on your ad?
- Use words that will move people to action. For example, easy, fast, free, cheap, quick, etc.
- Do not waste space with the name of your website. Your website does not sell. It is your website’s benefits that sell.
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Written: Mar 7, 2006One Response to “Google AdWords Optimization Tips”
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May 7th, 2006 at 9:36 am
Your Blog is so fruitful to read, thank you. Keep your good work.