I have recently been reminded of the goldmine that may exist in keyword misspellings. This is a good technique in driving inexpensive traffic from highly competitve keywords in an AdWords campaign. It is also an opportunity for picking up traffic from misspelled URLs that are typed directly in to the address bar in a browser.
I have taken advantage of the opportunity that misspelled keywords present in my AdWords campaigns and they have been very successful. I have been able to have my ads presented for keywords that I would not have otherwise been able to afford. I have found misspelled keywords available for $.05 where I would have had to pay over $2 for the correctly spelled keyword.
I can also report that those misspelled keywords do generate traffic. In fact, 95% of the traffic in one of my best AdWords campaigns comes from a particular misspelled keyword.
I am currently working on a web application that will help myself and others generate these keyword misspellings. I will post a blog announcing its release when it becomes available.
If you enjoyed this post, subscribe to our RSS feed.Written: May 2, 2006
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